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Summary

"Start with finding consumers' pain-point and make meaningful contributions to society."

Research experience of applying rigorous quantitative and qualitative methods to explore affective, cognitive, and behavioral psychology of consumer behavior in computer mediated retailing environments. Active one-on-one mentoring in helping undergraduate/masters’ students successfully complete the IRB process, survey design, data collection, and data analysis.

Master’s Thesis Defense Presentation

Research Interests

• Consumer behavior in computer-mediated environment (VR, AR, SNS, etc.)
• Consumer well-being
• Sustainability & Slow Fashion
• Technology adaptation in the classroom
• Eye-Tracking

Research Award & Grant

• 2024 Endsley-Peifer Student Research Award ($1500), FACS, UGA
• 2023-2024 Jan M. Hathcote Social Science Academic Support Award ($1500), FACS, UGA
• 2023 Endsley-Peifer Student Research Award ($2,000), FACS, UGA
• 2023 Summer Doctoral Student Research Grant ($1,500), Graduate School, UGA
• 2021 TMI Department Support Fund for Virtual Reality Research ($800), TMI, UGA
• 2018 Jan M. Hathcote Social Science Research Support Fund ($615), FACS, UGA

Journal Publication

1. Seock, Y., Shin, J., & Yoon, Y. (2024). Embracing environmental sustainability consciousness as a catalyst for slow fashion adoption. Sustainable Development. http://doi.org/10.1002/sd.2889
2. Manley, A., Seock, Y.*, & Shin., J (2023). Analysis of Perceptions and Motives for Sustainable Clothing Purchases in Millennial and Gen-Z Cohorts, Family and Consumer Sciences Research Journal. https://onlinelibrary.wiley.com/doi/10.1111/fcsr.12475  *Authorship in an alphabetical order; Equal contributions